If you are not seeing the email channel as a money making machine, you have the wrong strategy. Email Channel Is A Money Making Machine
On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards. Email Is Guidance Not Billboard ...
To not have an email address is the digital equivalent of being homeless. Without it you can’t shop online, bank online or engage with social media. ...
A bad email reputation is like a hangover: hard to get rid of and it makes everything else hurt. Bad Email Reputation Is Like Hangover
On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest. Only 2 Out Of 10 Read Body
An email without clarity is like an annoying mime: Just say what you want or get out the way!. Email Without Clarity Is Like A Bad Mime
The best marketing doesn’t feel like marketing. Real Marketing Does Not Feel Like Marketing Quotes
Reaching the inbox isn't your goal - engaging people is. Reaching Inbox Not Goal Engaging People