A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.Targeted Email List Marketing
Email has an ability many channels don’t: creating valuable, personal touches – at scale.Email Quotes Personal Touch At Scale
Marketing is like sex: everyone thinks they’re good at it.Quotes Marketing Is Like Sex
Average conversion rates are meaningless. Switzerland on average is flat.Averages Are Meaningless Conversion Quotes
Use low commitment CTAs. Emails are invites, landing pages are parties.Low Commitment Ctas Quote
Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.Importance Of Brand In Email ...
If Social Media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.Email Is The Original One To One ...
When you have written your headline, you have spent eighty cents out of your dollar.Headline Ogilvy Quotes
Having a lot to say is never a good enough reason to actually say it.Lot To Say Is Never A Good Enough Reason To Say It
Bait without a hook is just food.Bait Without A Hook Is Just Food