October is a symphony of permanence and change.

It is only the farmer who faithfully plants seeds in the Spring, who reaps a harvest in the Autumn.

[wpsm_quote author=”Benjamin Murray” float=”none” width=”100%”]Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.[/wpsm_quote]

[wpsm_quote author=”Bob Frady” float=”none” width=”100%”]Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.[/wpsm_quote]   [wpsm_quote author=”Bob Frady” float=”none” width=”100%”]Relevance is irrelevant once the consumer chooses you.[/wpsm_quote]  

[wpsm_quote author=”Brian Clark” float=”none” width=”100%”]On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest.[/wpsm_quote]