[wpsm_quote author=”Karl Murray” float=”none” width=”100%”]Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.[/wpsm_quote]

[wpsm_quote author=”Karl Pearson” float=”none” width=”100%”]That which is measured improves.[/wpsm_quote]  

[wpsm_quote author=”Kath Pay” float=”none” width=”100%”]Every email is a customer survey of your target market, by testing they vote on what resonates best with them.[/wpsm_quote]   [wpsm_quote author=”Kath Pay” float=”none” width=”100%”]Email is a push channel, so we need to push it to work harder.[/wpsm_quote]